This started as a ramble. I have horrible cold. I decided to write. In the end, I get to a valuable and important point…what I know for sure. Hang in with me!
I am feeling humbled by marketing. In the past three weeks we’ve worked very intently to build our list and get the word out about our online program Get Unstuck, Build Your Mojo.
We’ve tried a variety of different approaches. We ran a free training and when our own efforts to market were not as successful as we wanted in terms of attracting new people. We connected to a wonderful Facebook advertising person, who helped us create a new campaign. Good news: we had an amazing response, our largest registration yet for our free training. We actually had to upgrade our software because of the numbers. We were thrilled.
However, due to a crash of Customer Resource Management tool, the emails to ensure all could join the training, did not go out as scheduled. Still, some people made it, but we realized we’d failed the folks who had taken that step and signed up.
We decided to provide an encore training, to make sure we provided those people an opportunity to connect with us live. Long and short of it, not many people showed up for that training. We were disappointed because I believe the training was rich and worth the time. Again, our ROI was low.
In other words – if numbers and sign-ups are the success measure, we failed.
We also tried an Instagram photo contest. Which got me a bit more up to speed and a few folks engaged. But again, not what we had hoped in terms of numbers.
Now moving into the final days before Get Unstuck, I find myself a bit discouraged.
I really like the Get Unstuck program we’ve created, and I know each time we run it, the people engaged share the value they get from it.
However, as a pathway for pulling our tribe and finding our people, I am just not sure what we’re doing is working. It is possible our tribe is finding us AND it is just small. Well – small in numbers – not in heart!
During this time spent marketing, I have enjoyed building new relationships. One with our new Assistant, Allison. Another with Ana and her Facebook team. In addition, all those folks who have signed up, showed up, and participated in the training and took a chance at the Instagram context. I do value all of these connections.
Still, today as I dealing with a bad cold, smokey wildfire weather (since when did this become a regular August event), and not having hit my goal for sign ups for the Get Unstuck – I am bit disheartened.
In the past few weeks, we have also spent a lot of time with some of our corporate clients. We’ve been engaged in few leadership development programs. That too, has played a factor in my disheartened state.
In each situation, we had been bought in because of someone strongly endorsing the programs we designed and delivered to them over a decade ago. In each situation, the impact those programs had on their careers was profound. So when looking for a leadership design team to partner with their current companies they called us.
That’s the good news, which was both humbling and rewarding to hear.
However, even though we were hired because of our passion and commitment to build real relationship and ensure that relationships matter equal to results, we have had to wrestle and witness very high value pieces of our content get taken away or dismissed at the highest levels of these organizations.
For me, this too is incredibly discouraging. I know we’ve done our best not to water down our content. We’ve worked to partner and be honest and real when we did not agree. I’m grateful for that.
But here’s the deal for me and where I am realizing I do have some things I KNOW to be TRUE!
When I was young and launching into my career – I fell. I collapsed and was soon facing cancer instead of rising on my career path. As a result of these health challenges, I spent my early twenties trying to get back up on my feet. My best entrepreneurial efforts were spent rallying my own efforts to turn around my health and creating a road ahead that had a better prediction then 3 to 6 months.
The path that generated the energy and motivation to walk that road was a clear and unwavering desire to be real, show up in relationships, face the differences, and find a way to be ME and build a WE.
That focus gave me the heartbeats and the will, day in and day out, to breath and face the next mountain.
I wonder if I hadn’t had to take that cancer, medical journey then would I have realized that relationships are the foundation of health, wealth and community.
I fear that too many people in their twenties are looking up at super rich or super brilliant entrepreneurs and being motivated by that level of genius and success. I’m not saying that’s wrong, but it is missing something crucial.
I doubt many look at my life and say – wow – I wish I had learned that relationships matter as much or more than results, when I was young.
HERE’S WHAT I KNOW FOR SURE:
No amount of money, business success, or brilliance is as important over time as learning how to relate. Nothing.
Learning to be vulnerable in the face of what life throws at you is way more courageous than being brilliant!
Being curious even in the face of cancer or you version of hell – is much more life-enhancing over time than always winning and getting the numbers right!
This is what I know for sure.
CrisMarie often tells me I don’t say it enough that I do believe I have an answer for whatever ills you. It is true I may not say it in a voice of hubris and over- confidence.
The problem for me is that the answer I offer isn’t easy or certain – it is a path riddled with uncertainty. However, it is a path of tremendous reward.
Get Unstuck as been built on that path. If you are inclined to take a path towards relational health and have the courage to launch yourself into the unknown – may be only with a slither of a dream – join us!
We start on AUGUST 21st!
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