I had a marketing meltdown yesterday.
I agreed to get on a call with sales and marketing expert who had FB ads figured out. Truth is I should have known better. But I said yes – I would jump on and listen.
What I didn’t fully realize was this was not a training as much an enrolling call. Thirty minutes into the dialogue I was so frustrated and thinking this expert is not getting me. Again I didn’t follow the nudge. Instead I stayed on and figured this was his process and I was sure there would be some value I’d get out of being patient.
Forty-five minutes into the call and he was making his mentoring offer. I honestly did not have one piece of original value proposition – that I understood to be new or different than any other marketing/sales idea I have heard before. All I got was a two month mentor option that was going to cost me $9800.00 and was promised to change my marketing life. Sadly at that point I was not happy.
This is when he asked what we thought. I answered.
Now, if I could do this all over I would have made a different call earlier. I may have opted for the tel-advertising approach. Stop him early and ask if this is just a sales call. Or I could have used the communication model and checked out my story and tried to clarify what and how this call was going to go. But I didn’t do that.
I was triggered. I actually thought I did an okay job of sharing what I had found difficult about the call and what didn’t work. Which I had interpreted as his request for what I thought of the call. However, I think my unhappiness and the fact that I was disappointed that I was not getting any new understanding of what made his proposition different – wasn’t what he was expecting from his request.
We were now caught in conflict and sadly I was more reactive at that point than responsive. I will say in his final explanation of his expertise and clarity in saying that I did not understand him and he would never consider working with me – he provided the best clarity of his unique position. I did try at that moment to reflect back that I was finally getting what I thought was the intention of the call and that the new information was interesting. My regret was that I had not spoken up sooner.
I also regret that I had not listened to my internal guidance earlier. I don’t like situations like that and yet I put myself right in it. He was just doing what he was actually intending to support me in learning how to do, I think. He wanted me to feel on the call that he was the path to getting the answer and support I needed – I would have to hire him. He referred to this as using emotional mirroring and fractal marketing to get client to believe there is an answer and you must have me to be able to get it.
Okay but let me share what I heard with that statement – emotional mirroring is a technique used in cults and brainwashing. That is a trigger right there for me.
Long and short I got off the phone and was angry, sad and incredibly frustrated that I had been totally responsible for putting myself into the situation!
I also was in a bit of despair that maybe I just am not cut out to be in marketing and sales AND my business does demand I do marketing and sales.
I know it’s hard right now because there is so much noice online and I do tend to believe right now being service is more important than the success of my marketing or sales. Still I would like to believe there is a backbone and heart path to being of service and selling.
If you have the answer – your answer- and you want to share it with me. Well give me a call. I know you may be a little concerned after this post – but I am willing to try again and hopefully this time if things aren’t going well I will speak up earlier!
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