What Makes You Click?

I am working on my Marketing mojo and I want to know – what makes you click?

I think I am suffering from a bit of marketing fatigue.  As a business owner marketing is my job!  Plus as newly published authors we are our marketing and outreach arm.  So I know it’s my job!  I also know I struggle.

I want to find a path that fits my values and is aligned with what might attract me.  However, I don’t generally click or download easy steps or simple solutions from Facebook.   I am guessing it is because I am not at all convinced that what comes easy is really what’s helpful!

Honestly I have tried various build-your- 6- Figure business programs. Most of these are offered by folks like myself, possibly more marketing types,  who have created solutions that when followed build your list or get more people clicking and signing up for programs.

Almost everyone of them speaks of the importance of identifying your clients pain points and being able to provide some direct simple solution for easing that pain.

However, when I have followed the steps:

Defining a niche.

Surveying to identifying my target audience’s pain points.

Following the latest FB ad guru’s template that offers a more personal story and reason for someone to sign up for our website.

Designing worksheets, webinars, videos, 3 Steps, 5 Steps – all offering value that I do believe works and is worth trying.

I haven’t found it particularly successful.  Yes, the list has growth – but not like the promise.  We get small, incremental growth.  I’ve also lost some people.  I have gained more then I have lost but still I am not getting those wild and amazing numbers talked about or apparently happening for some others.

I do believe we write material that adds value and is designed to support people finding their inner guidance and developing a strong mind-body relationship.

I know it’s not a quick fix.  It’s not going to be the formula that directly gets six figures into a  bank account or in 10 days shifts  your body so that you look thin, fit, muscular or lean.

Clearly though with all the noise and internet options that scroll through inboxes and across screens it takes something special to get someone to click.

Or may be just so much pain that someone saying – “I got just the answer for your ……… (fill in the blank).”  People click and sign up in ever increasing numbers.

People want that quick fix. (Obviously I want that quick fix when it comes to marketing!)

But do they really get it.

Am I that outside of the norm?  I generally do NOT get the quick fix.

Wait!   That is not quite true.

When I went to The Haven for a 5-day Come Alive back in the early eighties,  I had a miraculous shift in my health.  I believe due to my willingness to be vulnerable, breath, show up with my emotions, be curious and interested in other people and believe.  I actually wasn’t  aiming for a health turn around – but that’s what happened.

Now I will also say that miracle turnaround did demand a post-miracle commitment to keep living and breathing that way – AND that was not as easy as jumping into that five day program.

The post program integration was hard, slow, painful, engagaing, discouraging, amazing – it was work, disciple and a commitment to continue to be vulnerable, relational, breath and hang in through the rough spots.

I imagine I need to approach marketing like I do living and learning to be self-responsible and relational.

There are simple elements – just like Come Alive – breath, be honest, be curious and hang in.

In marketing it may be more like:

Keep putting myself and our message out there.

Ask for and listen to the feedback.

Don’t quit just because I don’t get the miracle numbers every time.

Don’t compare my numbers to someone else’s – we may not be playing the same game.

Breathe!  (This is always a good a good suggestion for any challenges!)

Because what I know for sure  is that whenn someone shares the impact our message has had on their life or how they have transformed their relationship, team or health trying on some of our ideas and making them their own.

Those moments are little marketing miracles – worth it and  better than just numbers or a bigger bank account. ( Though I’m happy to have some of that as well. )

So I am asking for your feedback.  Let me know what marketing works for you.

What Pain point are you trying to resolve?

Bottomline – What makes you click?  I really do want to know!

 

 

 

 

 

Writing My Way into 2018!!!

I can hardly believe it is now 2018!

I had great plans for reviewing, reflecting and sharing some of my highs and lows from 2017.  But snow fall (lots of snow fall), fun and the holiday spirit pulled me away from my computer and out into Whitefish with family, friends and complete strangers enjoying powder and chair lift lines on the mountain!!

My plan was to either skin up the mountain to ring in 2018, or cross country ski, to put in my first 2018 workout.

I went to the Glacier Nordic Ski Hut to rent my cross-country skis.  I stepped into the small hut with at least 10 others waiting to get geared up.  I heard, “Well, we’re out of most of the women’s boots.” Frustrated, I stepped back out of the hut.  It wasn’t going to be X-Country skiing for me this New Year’s Day!

I didn’t bring my downhill ski pass, nor had I put my skins (traction material you put on the bottom of your skis to climb UP the mountain) in the car.  My big first 2018 workout wasn’t happening! So I headed home.

I opened my computer and decided I was going to write my way into 2018.

In many ways it was perfect.

I always imagine myself as being the great outdoor Montana woman: fit, toned, and ready to ski through the trees, skin up the mountain, or go horseback riding through the snow.  But really, I’m not that Montana woman.

Yes. I ski, mostly the groomed trails and in the powder, when we get snow storms like we have this past week.

Yes. I can skin up the mountain, but I am much more of a ride the chairlift up gal these days.

Yes. I love my riding lessons but galloping through the snow isn’t happening anytime soon. I’m working on trotting in the arena right now.

So it was perfect that I wasn’t able to ski the trails or skin the mountain to kick-off the new year.

Instead, I sat down to write.  Though I dream of being that uberfit, physical Montana woman, at my core, I’m closer to myself and my heartbeats when I am writing than when I am working out.

Don’t get me wrong. I plan to ski, skin, and go horse back riding on Bella (or Floyd) out in the snow at some point.  But writing is truly the path where I get to know myself.

It’s not that easy to admit, but maybe this is the year when I don’t have to prove myself physically. Maybe this year I simply get to enjoy who I have become.

I like that I’ll go ski or skin the mountain to meet people and not be concerned about struggling to keep up.  I get to just enjoy the workout and not be afraid to be the last one up.

And about that horseback riding…

The truth is I have more fun with the horses when I’m in round pen on the ground working with someone on their relationship issues than I do riding horses.  I’ll continue to work on my riding because that too is relationship building.  But my real heartbeats come from introducing more people to the amazing mirrors and heart-openers horses can be when we aren’t so focused on them but letting them mirror us!

So yes, it’s perfect I am writing my way into 2018. I think my writing is what will be most vital for me this year.

I’m already published author, which has been on my bucket list for many, many years!  I’m so proud of our book, The Beauty of Conflict out into the world Oct 31st!

Now, that means it’s time to deliver my more personal story, Crazy, Cracked, Warm and Deep.  Not necessarily to be published (Oh, my that feels like too much pressure!) but simply to be completed. It’s all there just waiting for me to pull the pieces together.

It is time to stop running away from myself and settle into the wonderful woman I am; to let my inner light shine.

Indeed, there are no accidents that I couldn’t ski, skin, or ride into 2018. No. This year is about writing!

I believe it has been my writing that has helped me become self-responsible, relational and build connections and community over the years.  Not my athletics or my exercise.

I may have wished athletics was my way, but in truth it’s not my legs or my muscles that make be great. It’s my heart and vulnerability that provide and reveal the best of me and that usually comes through when I am writing or working with horses!

Take care,

Susan

P.S. My 2018 word for the year is COMMUNITY.  It does seem perfect that writing is the way to ring in the year!